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Monday, June 13, 2011

Free Trial! Why not?

This is the most popular and effective sales weapon that is so rarely used that it's crazy. The context is a couple of fresh grads I met recently and had to inspire into getting a job (give gyaan and help out with leads of course). I gave them all the usual gyaan of polishing their resume, adding skills, adding certifications, how to prepare for interviews and how to handle key questions in interviews. When I finally said, you should offer to take on projects/jobs for free, to gain experience, I got a weird look that said "Why would I work for free?" / "Doesn't it mean that they are using me?" / "Would I want to work in such a cheap company"? and other similar looks.

Considering some of the world's largest internet companies are based on the "Try me for free" concept and the fact that in this case you are actually going to gain so much more in terms of experience and possibly a brand-name on the CV, I can't see why this is so difficult to fathom.

I myself have not yet tried this successfully. When I did offer to work for a few companies for free in the recession of 2001 when my Infy joining date got postponed and Lucent Bell Labs withdrew their campus offer, there were enough competition in the job market for the companies to refuse the "Free Offer".

Have any of you tried this option and has it worked for you? Would love to hear your thoughts on this.


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